Privacy Policy

Your privacy is important to us and we are committed to protecting it.

The fourLINK Consulting Limited websites, and, are designed to be a comprehensive online resource, to help visitors learn more about our company, our work and our experience. This policy sets out how we collect and process information about visitors to and

We have put in place industry leading standards to take care of and to protect the privacy of customers and users of our websites, in line with new GDPR rules. If you provide any information through our website, then you can be assured that it will only be used in accordance with this privacy statement.

Your rights explained

You are entitled to know whether we hold personal data about you. If we do, you have the right to access that personal data and request that it be corrected or deleted. You can also choose to manage the marketing communications you receive by using opt-out mechanisms in emails we send to you. In such cases, we will retain the minimum personal data necessary to record that you opted out, in order to avoid contacting you again.

If you have submitted personal information through this website and wish us to cease using it for the purposes submitted, please contact

How do we collect information from you?

We collect information at and in two ways:

  1. Information which is collected and stored during normal use of the site, such as your IP address and the pages you visited.
  2. When you submit personal information, in order for us to send you further information or email alerts.

What information do we collect?

The information we may collect and process includes the following:

  • Information about your computer, such as your IP address, operating system and browser type.
  • Details of your visits to our website, the pages you viewed. Please see our section on Google Analytics below for more information.
  • Information that you choose to provide by filling in a form on our website, including subscribing to newsletters and alerts.
  • If you contact us with an enquiry or for information, we may keep a record of that correspondence.
  • We may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • When this information relates to or identifies you, it is treated as “personal data”.
  • How is the information used and why is it being collected?
  • The information which we collect during normal use of the site is used for benchmarking, to filter traffic, to look up user domains and to report on and analyse how parts of the site are being used. Such use does not result in any personally identifiable data being collected or stored.
  • We use personal data to provide you with information you request, and for other purposes which we would describe to you at the point where it is collected, or which will be subsequent to your request. For example:
  • To fulfil your requests for more information, white papers, articles, alerts, newsletters or other content. Pages that collect this type of information may provide further information as to why your data is needed and how it will be used.
  • For surveys or research questionnaires.
  • To contact you for marketing purposes where you have agreed to this.

Who will the information be shared with?

Your information will be passed directly to the relevant team within fourLINK Consulting Limited and nowhere else. By submitting your personal information through this website, you are consenting to it being processed in the manner described above. We will not share your personal information with any third party, outside of fourLINK Consulting Limited.

We may use third parties, like service providers, agents or contractors to provide support and administration assistance for the internal operations of our websites, event registration systems, applications and online advertisements.

These third parties may come into contact with your personal information in the course of providing their services to us. They must provide equivalent levels of security for your personal information as fourLINK Consulting Limited and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of fourLINK Consulting Limited.

Where might you transfer my information outside the UK?

Most of our systems that would store your information are based within the European Union. If we need to transfer your personal data to countries outside the European Union, we will ensure that such transfers are compliant with the GDPR. Appropriate measures will be put in place to keep your personal data secure.

How long do you keep hold of my information?

fourLINK Consulting Limited has a Data Retention Policy which mandates how long records, including personal data, must be retained. Retention periods are determined by legislation and business requirements. In most cases we will hold your data for 3 years after last contact, unless a legal or regulatory obligation requires that we hold this data for a superseding period of time.

All information will be kept securely on our systems. All personal data will be held in accordance with the fourLINK Consulting Limited Data Retention policy.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Google Analytics

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on.

This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (eg, your name or address) so this information cannot be used to identify who you are.

We have also implemented Google Analytics Demographics and Interest Reporting. This is used to gain an insight into the age, gender and interests of our users to help us make decisions on how to improve the website in the future. Users can opt out of this reporting by visiting Google Ads Settings.

You can find out more about Google’s position on privacy as regards its analytics service at

Visitors may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on.

Links to other websites

Our website also contains links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this privacy statement. You should always look at the privacy statement applicable to the website in question.

fourLINK Consulting Limited may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from August 2018.

If you can’t find what you’re looking for here, or have a concern about our use of your personal data, please contact us at:

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